Play it Food Safe

Published on Tuesday, 1 September 2020 at 1:30:34 PM

Play it Food Safe Campaign:

Most people think they are preparing and handling food in their homes, safely. Although statistics show that the majority of food poisoning incidents occur at home.

Food poisoning is very serious, and can be extremely dangerous for the more vulnerable people of your community such as the elderly and children. The prevention of food poisoning is simple if foods are handled, prepared and stored correctly.

In order to raise awareness about food poisoning, it was decided that a public campaign was a key element in spreading the important safety messages and changing behaviours and cultures around food preparation, and storage to reduce the risk of foodborn illnesses.

About this campaign:

The Environmental Health Directorate of the WA Department of Health, with support from the WA Department of Finance, funded the development of a consumer awareness campaign to inform the public about safe food handling practices in the home and when buying food, with the overall aim of reducing the incidence of foodborne illness across WA.
The development of the Play it Food Safe campaign was recognised as a key priority of the WA Foodborne Illness Reduction Strategy (2018–2021), developed in response to high rates of foodborne illness recorded in WA.
The number of reported cases of Salmonella has been steadily rising in WA, just shy of doubling between 2014 and 2017.
The Play it Food Safe campaign is one of a number of strategies that aim to reduce the rate of foodborne Salmonella cases by 30% over the next 2 years (by 30 June 2021+).

Key Messages:

  • Clean: Always clean your hands, benchtops and utensils before, during and after preparing food.
  • Separate: Keep raw foods (meat, chicken, seafood), eggs, ready-to-eat foods (fruit and vegetables) and cooked foods away from each other in the fridge.
  • Cook: Cook food all the way through and reheat food until it is steaming hot.
  • Chill: Avoid the temperature danger zone and keep foods below 5C (or hot foods above 60C).

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